Toward a Definition of Corporate Transformation

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What is corporate transformation and how can we define a successful one? The authors propose a definition based on behavioral changes throughout the organization and suggest a framework, built on their analysis of cases and interviews, for comparing transformations among firms.   

Barbara Blumenthal is a management consultant and adjunct professor of management at Temple University. Philippe Haspeslagh is professor of business policy, Corporate Renewal Initiative, INSEAD.

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