Summer 1994 Volume 35, Number 4

If We Build It, They Will Come: Designing Information Systems That People Want to Use
M. Lynne Markus and Mark Keil

The Limits of "Lean"
Michael A. Cusumano

Creativity in Decision Making with Value-Focused Thinking
Ralph L. Keeney

Strategic Outsourcing
James Brian Quinn and Frederick G. Hilmer

Computer-Aided Architects: A Case Study of IT and Strategic Change
Philip W. Yetton, Kim D. Johnston and Jane F. Craig

The New Dynamics of Global Manufacturing Site Location
Alan David MacCormack, Lawrence James Newman III and Donald B. Rosenfeld

Planning for a Restructured, Revitalized Organization
Robert Marshall and Lyle Yorks

OPINION
Customer Satisfaction Fables
Dawn Iacobucci, Kent Grayson, and Amy Ostrom

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