The technological hurdles to strategic change are often easier to scale than the political ones. Strategic decisions – particularly those that imply restructuring – upset established patterns, challenge organizational units' identities, and create barriers to strategic change. The authors track a strategic decision in a Fortune 500 corporation, identify political obstacles that overshadowed the process, and highlight turning points in the strategy's direction. The unfolding Techno story provides a close look at the implications for organizing team-based processes and managing the politics of technological change.