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Hurdle the Cross-Functional Barriers to Strategic Change

Michael D. Hutt, Beth A. Walker and Gary L. Frankwick
Reprint 3632; Spring 1995, Vol. 36, No. 3, pp. 22–30

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The technological hurdles to strategic change are often easier to scale than the political ones. Strategic decisions – particularly those that imply restructuring – upset established patterns, challenge organizational units' identities, and create barriers to strategic change. The authors track a strategic decision in a Fortune 500 corporation, identify political obstacles that overshadowed the process, and highlight turning points in the strategy's direction. The unfolding Techno story provides a close look at the implications for organizing team-based processes and managing the politics of technological change.

     
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