Fall 1996 Volume 38, Number 1

Three Cultures of Management: The Key to Organizational Learning
Edgar H. Schein

Customizing Customization
Joseph Lampel and Henry Mintzberg

Develop Long-Term Competitiveness through IT Assets
Jeanne W. Ross, Cynthia Mathis Beath and Dale L. Goodhue

Eight Imperatives for the New IT Organization
John F. Rockart, Michael J. Earl and Jeanne W. Ross

Adding Value in Banking: Human Resource Innovations for Service Firms
Brent Keltner and David Finegold

Leveraging Management Improvement Techniques
K.J. Euske and R. Steven Player

Trade, FDI, and the Dollar: Explaining the U.S. Trade Deficit
Michael Blaine

Ambush Marketing — A Threat to Corporate Sponsorship
Tony Meenaghan

From the Editor

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