The Internet and International Marketing

Buy this article E-mail this page 

Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and become big players internationally? The authors discuss the different opportunities and challenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.

John A. Quelch is Sebastian S. Kresge Professor of Marketing and Lisa R. Klein is a doctoral candidate in marketing at the Harvard Business School.

$	6.50	Buy PDF
$	12.00	Buy PDF and permission to copy
$	5.50	Buy permission to copy from your own original
$	6.50	Buy paper reprint
$	12.00	Buy paper reprint and permission to copy

Academic pricing and volume discount information

[top] [back]