Rebuilding Behavioral Context: A Blueprint for Corporate Renewal

Buy this article E-mail this page 

In their Fall 1995 article, the authors discussed the four elements necessary to establish a behavioral context that rejuvenates a company's employees — discipline, support, trust, and stretch. In this sequel, they trace the common threads in successful companies' transformation processes — simplification, integration, and regeneration. In an extensive study, they discovered that carefully phased or sequenced processes were more effective than sudden frenzied commitment to the latest management fad. Along with a phased approach, the successful companies recognized that the real challenge in transformation was to change people's attitudes, assumptions, and behaviors. Only when managers committed to the long-term effort required to establish the four characteristics necessary for a new behavioral environment were they able to create companies that could renew themselves.

Sumantra Ghoshal is a professor at the London Business School. Christopher A. Bartlett is a professor at the Harvard Business School.

$	6.50	Buy PDF
$	12.00	Buy PDF and permission to copy
$	5.50	Buy permission to copy from your own original
$	6.50	Buy paper reprint
$	12.00	Buy paper reprint and permission to copy

Academic pricing and volume discount information

[top] [back]