Spring 1997 Volume 38, Number 3

Strategic Innovation
Constantinos Markides

A Stakeholder Approach to Strategic Performance Measurement
Anthony A. Atkinson, John H. Waterhouse and Robert B. Wells

Hysteresis in Marketing -- A New Phenomenon?
Hermann Simon

Beyond Outsourcing: Managing IT Resources as a Value Center
N. Venkatraman

Listening to the Customer -- The Concept of a Service-Quality Information System
Leonard L. Berry and A. Parasuraman

Management by Maxim: How Business and IT Managers Can Create IT Infrastructures
Marianne Broadbent and Peter Weill

The Bullwhip Effect in Supply Chains
Hau L. Lee, V. Padmanabhan and Seungjin Whang

From the Editor

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