Fall 1999 Volume 41, Number 1

Creating a Market-Driven Organization
George S. Day

Global Sustainability and the Creative Destruction of Industries
Stuart L. Hart and Mark B. Milstein

Understanding Customer Delight and Outrage
Benjamin Schneider and David E. Bowen

Manage Consolidation in the Distribution Channel
Adam J. Fein and Sandy D. Jap

Trade Promotion: Essential to Selling through Resellers
Kusum Ailawadi, Paul Farris and Ervin Shames

CASE STUDY
Unwise Decisions and Unanticipated Consequences
Michael Magasin and Frieda L. Gehlen

CASE STUDY
Target Costing as a Strategic Tool
John K. Shank and Joseph Fisher

From the Editor

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