Fall 2004 Volume 46, Number 1 Buy this issue $24.95

How to Build Collaborative Advantage
Morten T. Hansen and Nitin Nohria

What Are Brands Good For?
Niraj Dawar

The Global Costs of Opacity
Joel Kurtzman, Glenn Yago and Triphon Phumiwasana

Achieving Full-Cycle Cost Management
Robin Cooper and Regine Slagmulder

Managing Risk to Avoid Supply-Chain Breakdown
Sunil Chopra and ManMohan S. Sodhi

Competing With Gray Markets
Kersi D. Antia, Mark Bergen and Shantanu Dutta

Disciplined Entrepreneurship
Donald N. Sull

Choosing the Right Green Marketing Strategy
Jill Meredith Ginsberg and Paul N. Bloom

NEW TECHNOLOGY
Can Serendipity Be Planned?
Nathan Eagle

IN PRACTICE
Integrate Where It Matters
Till Vestring, Ted Rouse and Sam Rovit

CONTRARIA
The Power of Moderation
Hervé Laroche

OPINION
Sparking Strategic Imagination
Johan Roos

INTELLIGENCE: New developments, research and ideas in management

Maximizing Innovation in Alliances

Supply-Chain Culture Clash

RESEARCH BRIEF
Grid Computing
Heather A. Smith and Benn Konsynski

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