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Improvisations
- Are Habits More Powerful Than Decisions? Marketers Hope So.
- Sustainability Poll Results: Organization, Collaboration and Trends
- To Be More Productive, Limit Interruptions
- Self-Awareness: A Key to Better Leadership
- New: Interactive Exploration of Top Trends in Sustainability and Profitability
Special Reports
Capturing the Green Advantage
The Key Questions
Companies and consumers finally understand green as something more than a fad. In this special report, via surveys, interviews, web resources, and a roundtable discussion, MIT Sloan Management Review explores the best ideas for building green products that capture consumers and green practices that sustain businesses. What are the best practices? Which companies are doing them well?
| Feb 25 |
 Research: For Real, Not Just For ShowEven in a downturn, “green” consumers constitute a market worth
winning. A new research study from the Boston Consulting Group shows
that lack of awareness and information about green product
offerings—not higher prices—are what can keep customers away.
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| Mar 2 |
 INTERVIEW: Green, Despite the DownturnA partner and managing director in The Boston Consulting Group’s Düsseldorf office ponders what has changed since she conducted the “Capturing the Green Advantage” survey—and what hasn’t.
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| Mar 5 |
 CASE STUDY: Sustaining an Emotional BusinessHow does the venerable Swiss watchmaker make sustainability a
source of competitive advantage?
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Executive Roundtable
Experts and practitioners discuss what it takes to gain and maintain a competitive advantage via sustainable practices.| Mar 11 | |
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| Mar 12 |
 Balu BalagopalSenior Partner & Managing Director; Global Topic Leader, Sustainable Development; The Boston Consulting Group
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FROM THE MAGAZINE
Spring 2012: Cover Story
Innovation
Achieving Successful Strategic Transformation
How companies successfully make major changes — without sacrificing financial performance.
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