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THE SUSTAINABILITY INITIATIVE

The Business of Sustainability

Will sustainability change the competitive landscape and reshape the opportunities and threats that companies face? Our special report examines these issues in unprecedented detail. Learn how executives and thought leaders are positioning leading companies for the future. Read more »
Also in the new Business Insight: learn lessons from the developing world, what managers really do, how to be a smart protégé, and much more.

Capturing the Green Advantage

What green consumers want and how to deliver it
Photo Credit: 'thingermejig' on Flickr (http://is.gd/ksbz)

The Key Questions

Companies and consumers finally understand green as something more than a fad. In this special report, via surveys, interviews, web resources, and a roundtable discussion, MIT Sloan Management Review explores the best ideas for building green products that capture consumers and green practices that sustain businesses. What are the best practices? Which companies are doing them well?

Feb
25
Photo Credit: Getty

Research:

For Real, Not Just For Show

Even in a downturn, “green” consumers constitute a market worth
winning. A new research study from the Boston Consulting Group shows
that lack of awareness and information about green product
offerings—not higher prices—are what can keep customers away. More »
Mar
2

INTERVIEW:

Green, Despite the Downturn

A partner and managing director in The Boston Consulting Group’s Düsseldorf office ponders what has changed since she conducted the “Capturing the Green Advantage” survey—and what hasn’t.
Mar
5

CASE STUDY:

Sustaining an Emotional Business

How does the venerable Swiss watchmaker make sustainability a
source of competitive advantage?

Executive Roundtable

Experts and practitioners discuss what it takes to gain and maintain a competitive advantage via sustainable practices.

Mar
11

Ray Anderson

Founder and Chairman, Interface, Inc.

Jeffrey Hollender

President & Chief Inspired Protagonist, Seventh Generation

Sheila Bowman

Senior Manager of Outreach and Education, Seafood Watch
Mar
12

Balu Balagopal

Senior Partner & Managing Director; Global Topic Leader, Sustainable Development; The Boston Consulting Group
Mar
13

Kathrin Winkler

Senior Director, Corporate Sustainability, EMC Corp.

William A. Swope

Vice President and General Manager, Corporate Sustainability Group, Intel Corp.
Mar
16

Mitch Jackson

Director of Environmental Affairs and Sustainability, FedEx
Mar
17

Francois Ajenstat

Director of Environmental Sustainability, Microsoft Corp.
Mar
18

Charles Kane

President & Chief Operating Officer, One Laptop per Child

Mark Stoler

Director, Environmental, Health and Safety Operations, General Electric Co.
Mar
19

Bob Langert

Vice President of Corporate Social Responsibility, McDonald’s Corp.
Mar
20

Jimmy Guterman

Executive Editor, MIT Sloan Management Review

INITIATIVE SPONSOR

From The Magazine

Fall 2009

Special Report: Sustainability

8 Reasons That Sustainability Will Change Management

Michael S. Hopkins

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world.

Intelligence: Management

Debunking Management Myths

Martha E. Mangelsdorf

In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.