MIT Sloan Management Review's 2011 Sustainability & Innovation Global Survey and Research Project was conducted in collaboration with The Boston Consulting Group.
Companies Making a Business Case For Sustainability See Improved Brand Reputation As a Benefit
Of those respondents who say their companies have made a business case for sustainability, 48% cite improved brand reputation as one of the greatest benefits. Other benefits include increased competitive advantage and better innovation of products and service offerings.
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Note: this analysis is based on a data subset of the 862 respondents who say that their organization has developed a business case or proven value proposition for addressing sustainability.