Customer Preference For Sustainable Products Is A Key Driver For Companies Profiting From Sustainability

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Of those respondents who say their companies are profiting from sustainability-related activities, 53% percent indicate that customer preference for sustainable offerings was a key driver in changing their business model. In the more resource-intensive industries, such as Chemicals and Energy & Utilities, issues such as legislative or political pressure and maintaining a "license to operate" increase in influence.

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Note: This analysis is based on a data subset of the 895 respondents who say that their organization has developed a business case or proven value proposition for addressing sustainability.