3M

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021-Leading-your-team-500

Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation

Why are some companies able to remain vital, even after extensive reengineering, while others flounder and fail? The answer, according to these authors, lies in a company’s ability to rejuvenate its employees by establishing a behavioral context with four characteristics — discipline, support, trust and stretch. The authors show how companies like Intel and 3M have been able to renew themselves by creating an environment in which people are the most important resource.

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