- Research Feature
- Read Time: 42 min
Why are some companies able to remain vital, even after extensive reengineering, while others flounder and fail? The answer, according to these authors, lies in a company’s ability to rejuvenate its employees by establishing a behavioral context with four characteristics — discipline, support, trust and stretch. The authors show how companies like Intel and 3M have been able to renew themselves by creating an environment in which people are the most important resource.