Airline Industry

Showing 1-7 of 7

Sports-Blog-1000
Free Article

Be a Good Sport With Social Media

Reaching out to customers on social media platforms can be a double-edged sword, particularly when the subject is sports. As airlines KLM and Delta discovered, there is a fine line to be walked between supporting the home team and offending a multitude of potential customers. Social media expert Gerald Kane offers some lessons derived from the Twitter errors made during the 2014 World Cup.

VanDerZee-1000

Reimagining Customer Service at KLM Using Facebook and Twitter

For KLM, social business arose as a spontaneous response to the Icelandic volcanic eruption that spewed ash into Europe’s airspace for days, halting all air travel and stranding thousands of passengers. Since the abrupt birth of the airlines’ social business strategy, e-commerce senior vice president Martijn van der Zee has made the company a model for using social in customer service.

012-Technology-500
Free Article

A Peek at How 3 Million Lines of Code Move Luggage at Schiphol

  • Blog
  • Read Time: 1 min 

www.ibm.com/luggage does a great job bringing automation and integration to life. It explains how “3 million lines of code” move luggage efficiently at Amsterdam’s Schiphol Airport.

017-Innovation-500
Free Article

Managing in the skies

  • Blog
  • Read Time: 1 min 

Mixed news this week from American Airlines: On the plus side for most people, American plans to respond to flight attendants' concerns and ban porn on its in-flight Wi-Fi system.

advertisement

035-Global-Business-500

Competitive Pressure Systems: Mapping and Managing Multimarket Contact

Managers typically think that the competitive pressure their companies experience is solely the result of the behavior of their rivals. But, by mapping the system of pressures in which they operate, they can make the optimal choice of competitors, allies and markets to gain superior strategic influence over the evolution of their industry and their organization”s role in it.

Showing 1-7 of 7