MIT Sloan Management Review

Fighting against a disruptive business model by rolling out a second business model is one option for companies to consider. But to make that work, you need to avoid the trap of getting stuck in the middle.

Innovators tend to think that information technology systems are too orderly and controlling even to cope with the messy process of innovation — much less enable it. But as some leading companies show, smart managers bring the whole IT menu to the challenge.

From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.

A company’s ability to execute today’s strategy while developing tomorrow’s arises from the context within which its employees operate.