Automotive Industry

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Audi Puts Its Future Into High (Tech) Gear

Cars have made the transition from offline to fully networked, which makes them social vehicles, able to communicate about traffic patterns and weather. The next decade will see cars integrate more fully into consumers’ lives, says Audi’s Ricky Hudi, head of electronics at the fast-growing unit of Volkswagen. The goal for the industry: making upgradable cars, so that cars will no longer lag years behind consumer technology trends.

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Inside Renault’s Digital Factory

  • Interview
  • Read Time: 12 min 

Engaging with the digital technology in consumers’ lives creates unique challenges for traditional companies. Renault hired Patrick Hoffstetter, an executive with extensive Web experience, to shape its Digital Factory concept — a new way of marketing its cars. Hoffstetter says Renault must shift its mindset about the auto business and uses pilot programs in test markets to help the company respond more quickly to consumer interest in things like content for their cars or shopping online.

Image courtesy of Rolls-Royce.

Uncommon Sense: How to Turn Distinctive Beliefs Into Action

Most strategy making begins in the wrong place. Many companies rely on frameworks and models from the strategist’s toolbox, including industry analysis, market segmentation, benchmarking and outsourcing. As a result, they short-circuit the real work of strategy and miss out on finding new insights into the preferences or behaviors of current or potential customers. Few companies develop original strategies by formulating hypotheses and then testing them in a competitive setting.

Image courtesy of Flickr user smi23le.

The 2011 Richard Beckhard Memorial Prize

The editors of MIT Sloan Management Review are pleased to announce the winner of this year’s Richard Beckhard Memorial Prize, awarded to the author of the most outstanding SMR article on planned change and organizational development published from fall 2009 to summer 2010.

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Free Article

Shareholders, SEC, Suppliers All Help Drive Sustainability

  • Blog
  • Read Time: 1 min 

Why do some businesses embrace sustainability-driven management more than others? At Ford Motor Co., part of the push is coming from shareholders. In turn, Ford pushes some of its own suppliers.

Courtesy of Volkswagen

Which Innovation Efforts Will Pay?

For many companies, developing new products is a hit-or-miss proposition. Some businesses with successful innovation practices are relying on a new analytic tool to ensure that the hits are much more likely.

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Innovation reading

  • Blog

Two innovation links of note: 1. The new issue of Deloitte Review features an interview with Eric von Hippel of the MIT Sloan School of Management -- on the state of open innovation. In the interview, von Hippel covers topics ranging from "open hardware" to why companies often resist open, user-led innovation.

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Reallocating Wall Street Talent

  • Blog

“Highly skilled labor should be reallocated away from the financial industry towards more innovative sectors” of the economy, writes MIT economist Daron Acemoglu in a new essay.

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G.M.’s Innovation Travails

  • Blog
  • Read Time: 1 min 

How General Motors has struggled with innovation in recent years — and why inconsistent support for innovation is not a problem unique to G.M

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Wanted: Innovative Management for the Big Three

  • Blog
  • Read Time: 1 min 

Michael Cusumano, a professor at the MIT Sloan School of Management who has studied the automotive industry, thinks a bailout is not what the automotive companies need.

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New ideas from lean times

  • Blog
  • Read Time: 1 min 

Today's Wall Street Journal features an article that highlights a subtle but interesting difference in management style between Toyota Motor Corp. and Detroit's Big Three. Toyota in the U.S. currently finds itself with excess capacity for models such as pickup trucks.

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Successful Build-to-Order Strategies Start With the Customer

All companies wish they could produce exactly what customers want when they want it. The ability to be that precise would not only delight customers but reduce costs. The challenges, however, are formidable, and most companies settle for manufacturing standard products in bulk, guided by long-term forecasts.

Showing 1-20 of 26