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Social Business: Flat or Hierarchical? A Surprising Answer

The most effective social businesses of the future may start to look more like organizations that long predate modern corporations — so-called “loosely coupled” organizations such as military, education and religious institutions.

These organizations remain deeply hierarchical, argues Gerald C. Kane, but these hierarchies operate differently than modern corporations, pushing decision-making capabilities down to people who can better deal with conditions on the ground.

Image courtesy of Flickr user Lil Larkie.
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Procedural Versus Strategic Approaches to Social Media

Is your company’s social media team grounded in the culture of your organization? Younger employees often have a procedural understanding of social media tools but need strategic vision, argues Boston College’s Jerry Kane. The most effective social media initiatives may be partnerships between younger employees experimenting with social media technologies while more experienced employees harness their enthusiasm and ideas to give them strategic direction.

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