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Image courtesy of PepsiCo.

Selling to Many Cultures — Within the U.S.

Image courtesy of PepsiCo.

International markets have been increasingly important for many U.S. companies, and they are the assumed priority for future growth. Wal-Mart Stores Inc. is representative: In 1998 it obtained 6% of its revenue internationally; by 2008, international revenues constituted 25% of Wal-Mart’s much larger sales base.

07-Social-Business-500
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A company without headquarters

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The Economist this week highlights Lenovo, the Chinese computer company that some years back bought IBM's PC business, as an example of the new era of business innovation emerging from developing economies.

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