Business Environment

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How an “Abundance Mentality” and a CEO’s Fierce Resolve Kickstarted CSR at Campbell Soup

In his tenure as president and CEO of the Campbell Soup Company, Doug Conant first helped steer the company to financial stability, and then set the stage for aggressive sustainability goals. The notion of corporate social responsibility and sustainability has been part of the fabric of the Campbell Soup Company since its inception. By 2006, Conant was ready to kick it up a notch. As president and CEO (he retired last fall), Conant led the company in exploring “how we could bring what I call our DNA, our natural inclination to corporate social responsibility, to a new level.”

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A Culture in Common

Is there a corporate culture of innovation that transcends national differences? That’s one of the suggestions of a study called “Radical Innovation Across Nations: The Pre-eminence of Corporate Culture” that was published in the January 2009 issue of the Journal of Marketing. Gerard J. Tellis, Jaideep C.

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A New Strategy Framework for Coping with Turbulence

In turbulent environments, market leaders must repeat innovations, establish customer networks, sense the flow of new products, and share responsibility for new strategy throughout the firm. They must also balance the firm’s capabilities for leveraging, strengthening, and diversifying its distinct assets or skills.

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