MIT Sloan Management Review

From repositioning an entire organization to rethinking design approaches, supply chains and government collaborations, sustainability-related concerns are prompting many businesses to make major shifts. Here are mini-case glimpses of Nike, Rio Tinto, GE, Better Place and Wal-Mart.

Marketing research must become a model for innovation rather than support the mere incremental administration of brands.

In a world of commoditized products, companies are turning to service offerings for growth. The key to success involves redefining markets in terms of customer activities and outcomes, not products and services.