Business Plans

Showing 1-2 of 2

017-Strategy-500
Free Article

The Dangers of Untested Assumptions

  • Blog

Why do established corporations' new ventures often fail? The new issue of Business Insight, MIT Sloan Management Review's collaboration with The Wall Street Journal, includes an interview with Rita Gunther McGrath about problems traditional business planning processes encounter when dealing with uncertain new ventures.

Showing 1-2 of 2