Chief Digital Officer

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Inside Renault’s Digital Factory

  • Interview
  • Read Time: 12 min 

Engaging with the digital technology in consumers’ lives creates unique challenges for traditional companies. Renault hired Patrick Hoffstetter, an executive with extensive Web experience, to shape its Digital Factory concept — a new way of marketing its cars. Hoffstetter says Renault must shift its mindset about the auto business and uses pilot programs in test markets to help the company respond more quickly to consumer interest in things like content for their cars or shopping online.

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Ray Wang Surveys the Evolution of Social Business

Ray Wang has been a highly respected analyst of social business in enterprises for years. Here he discusses how social business evolves in more socially developed businesses, which uses are growing, and how social business is changing the future of work. He lays out the specific signposts that a business can look for as becomes a more fully socially enabled enterprise.

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Free Article

The Emergence of Chief Digital Officers

The emergence of social media in business, along with related digital initiatives, is causing more organizations to appoint a chief digital officer, or CDO in the C-suite. While the position was initially found in media, education, and retail, an increasing number of industries of all types are considering the position to consolidate and focus its social and other digital activities. Many feel that the CDO needs to report directly to the CIO, but that reporting relationship may not fit all cases.

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