Chief Executive Officer

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Why Good Leaders Don’t Need Charisma

Among charismatic executives, for every Steve Jobs, there is at least one Dick Fuld — maybe more. Fuld presided over the downfall of Lehman Brothers. Nor is Fuld alone: Six out of 18 of Germany’s most recent “Manager of the Year” winners were responsible for dramatic missteps, including Daimler’s disastrous acquisition of Chrysler Corp. under CEO Jürgen Schrempp. That raises a question: do charismatic business leaders typically outperform their more ordinary counterparts over the long run?

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Enabling Bold Visions

A CEO’s new vision often blurs into an indistinct image once the initial blitz is over. To ensure that the vision is more than just a daydream, companies should follow a five-phase model that some organizations have used successfully to avoid disaster or complacency.

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The Strategic Communication Imperative

Companies that continue to take a tactical, short-term approach to communicating with key constituencies will find it increasingly difficult to compete. Developing an integrated, strategic approach to communications will be critical to success.

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