China

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How to Win in Emerging Markets

Though competitive barriers in Asia, Latin America and Eastern Europe are many, a look at the companies that are thriving there reveals some secrets that make success more likely.

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The Beneficent Dragon

Many pundits characterize the Chinese economy, now the world’s fourth largest, as a juggernaut that threatens America’s economic leadership. After all, China’s GDP growth in recent years has been three to four times our own, and its share of global exports has skyrocketed.

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Strategies for Competing in a Changed China

A decade ago, multinational companies seemed poised to dominate in China. Today that picture has changed. Whereas IBM, HP and Compaq had quickly won more than 50% of the personal computer market, for example, Chinese company Legend Group Ltd. is now the number one supplier. Research in 10 industries over the last 10 years reveals a pitched battle of competencies between multinational and local players and points to five strategies that can help multinationals regain the edge.

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Leaders Who Inspire Commitment

Recent research holds lessons for any company doing business in China: In a land where Confucianism originated over 2,000 years ago yet still exerts a major ethical and philosophical impact on the prevailing ­culture, managers who actively offer employees clear goals and rewards can strengthen organizational loyalty.

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