Chip Heath

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You’ve Got Eight Words To Sell Yourself

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Do your opening sentences get people to pay attention? When pitching a start-up idea, you need to get to the core innovation right out of the gate. When making any kind of presentation, a counter-intuitive statement, surprising fact or arresting story can get people to put their phones down.

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Chip Heath on Making Change Easier

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We all know change is hard -- and so people resist it. Right?

Well, maybe not always. Chip Heath, a professor at Stanford's Graduate School of Business, gave an insightful presentation on that theme earlier this month at the World Innovation Forum conference in New York.

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