Collaborative Communities

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Adapting to the Sharing Economy

Instead of buying and owning products, consumers are increasingly interested in leasing and sharing them. New strategies can help companies embrace this “collaborative consumption.” For instance, Ikea and Patagonia have found that helping people resell or give away products both enhances the companies' reputations and helps customers create space in their homes for new Ikea and Patagonia items. Companies have also found value in embracing opportunities to share existing assets and capacities.

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Free Article

How to get radical innovations adopted

  • Blog
  • Read Time: 1 min 

A new book explains the surprising extent to which activist communities can influence the adoption of radical innovations.

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