Collaborative Communities

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013-Strategy-500
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How to get radical innovations adopted

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A new book explains the surprising extent to which activist communities can influence the adoption of radical innovations.

013-Marketing-500
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Do-it-yourself brand creation

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What if user communities create their own brands?  That question is explored in an intriguing recent working paper by Johann Füller and Eric von Hippel, an open innovation expert at the MIT Sloan School of Management.

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