Collaborative Communities

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Adapting to the Sharing Economy

Instead of buying and owning products, consumers are increasingly interested in leasing and sharing them. New strategies can help companies embrace this “collaborative consumption.” For instance, Ikea and Patagonia have found that helping people resell or give away products both enhances the companies' reputations and helps customers create space in their homes for new Ikea and Patagonia items. Companies have also found value in embracing opportunities to share existing assets and capacities.

Robin Chase

How Next-Gen Car Sharing Will Transform Transportation

In communities where residents can join networks to share cars, people save money, emissions go down, parking spaces free up, and companies doing the coordinating make money. In this conversation with former Zipcar CEO Robin Chase she talks about her new venture, Buzzcar, another car-sharing business. The company calls this peer-to-peer car rental, and has taglines that include “Borrow the car next door” and “fewer cars, more options & the money stays in the ‘hood.’”

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Free Article

How to get radical innovations adopted

  • Blog
  • Read Time: 1 min 

A new book explains the surprising extent to which activist communities can influence the adoption of radical innovations.

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