Communication

Showing 1-7 of 7

The Power of Consumer Stories in Digital Marketing

  • Research Highlight
  • Read Time: 10 min 

New research finds that stories about consumers’ positive experiences with a brand significantly increase users’ engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren’t offering experiences that leverage consumer input in brand-related narratives are missing out on important opportunities to connect in a meaningful way with potential buyers.

Protect Your Project From Escalating Doubts

Many big projects start off well, but then lose momentum and spiral downward as skeptical stakeholders withdraw support. Executives need to identify common triggers that spark stakeholder concerns — and take action to avert the ‘cycle of doubt’ that can ensue.

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The Post-Email Organization

  • Blog
  • Read Time: 6 min 

People have a natural tendency to gravitate to people similar to themselves. This habit offers social benefits but also reinforces biases and degrades decision making. Enterprise social networking platforms may help counteract these typical social tendencies, allowing people to develop and maintain networks more beneficial to an organization’s purpose and to their own performance.

Digital Transparency and Permanence

Social media has offered a new means of intra-enterprise communication that has surprising benefits for creativity and innovation. But there are drawbacks as well, mostly relating to issues of transparency and permanence in a digital environment. In part 3 of his 5-part series, Gerald C. Kane offers a perspective on balancing the pros and cons of enterprise social media.

Showing 1-7 of 7