Communications

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Communicating Corporate Social Responsibility to a Cynical Public

Companies are increasingly engaging in CSR activities. But unless companies communicate their CSR achievements wisely to stakeholders, they fear being accused of greenwashing. A study of CSR communication practices in 251 European corporations yields seven guidelines for effective CSR communication. The authors conclude that many beliefs about the risks associated with CSR communication are exaggerated, and that companies that communicate honestly about their activities have little to fear.

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How to Use Analogies to Introduce New Ideas

While change and innovation clearly produce much of the turbulence that besets modern businesses, research suggests that change itself is not the culprit, but rather how organizations perceive and cope with change. Both people and organizations rely on analogies to help them comprehend change, including the meaning and potential of new technologies, systems and processes. But do all analogies function in the same way? How strongly should organizations adhere to their chosen analogies?

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Free Article

Understanding informal decision networks

  • Blog

Business use of “social network analysis” is in the news — and is a topic featured in the Winter 2009 issue of MIT Sloan Management Review.

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The Behavior Behind the Buzzwords

When an activity turns into a buzzword, the odds are high that managers will stop thinking consciously about the behavior they‘re trying to elicit and the best way to set expectations clearly. When it comes to the messy, human realities of management, a dose of straight talk — and clear thinking — can go a long way.

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Eight Imperatives for the New IT Organization

In an overview of the future role of the IT organization, the authors examine the business and technological changes that are effecting change in many IT units. They cite eight imperatives in which IT organizations must excel in order to succeed. Additionally, they examine the evolving key of IT managers: ensuring that all line managers understand the potential of IT and how it can be used to implement business strategies effectively.

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