Communities

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05-Innovation-500
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Innovating with a community

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Erik Simanis and Stuart Hart offer an interesting perspective on innovation in an article in the the new Summer 2009 issue of MIT Sloan Management Review.  In particular, they offer a vision of a world in which businesses and communities are more closely intertwined.

Mangelsdorf-500

Do-It-Yourself Brand Creation

Strong brands are often seen as an important corporate asset. But what happens when user communities—connected by the Internet—start to create their own brands? That question was explored in an intriguing August 2008 working paper, “Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands.” The paper suggests that companies with traditional brands would be wise to pay attention to this emerging arena.

07-Innovation-500
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Inside Pixar’s Creative Culture

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Pixar has an impressive record of producing hit movies -- from Toy Story to Finding Nemo to WALL-E.  In the September issue of the Harvard Business Review, Ed Catmull, cofounder and president of Pixar, describes the corporate culture that helps the studio stay creative.

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