Complex Communication

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Skills That Will Remain in Demand In a Computer-Rich World

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Skills such as applied math and statistics, negotiation and group dynamics, and persuasion can help you prepare yourself for careers in a fast-changing economy filled with ever-faster, ever-smarter computers, write MIT Sloan’s Erik Brynjolfsson and Andrew McAfee.

Image courtesy of IBM.

Winning the Race With Ever-Smarter Machines

The capabilities of computers are now improving so quickly that concepts can move from the realm of science fiction into everyday life in just a few years, rather than a lifetime. Rapid advances in information technology — computer hardware, software and networks — are yielding applications that can do anything from answering game show questions to driving cars. But to gain true leverage from these ever-improving technologies, companies need new processes and business models.

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The Strategic Communication Imperative

Companies that continue to take a tactical, short-term approach to communicating with key constituencies will find it increasingly difficult to compete. Developing an integrated, strategic approach to communications will be critical to success.

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A New Strategy Framework for Coping with Turbulence

In turbulent environments, market leaders must repeat innovations, establish customer networks, sense the flow of new products, and share responsibility for new strategy throughout the firm. They must also balance the firm’s capabilities for leveraging, strengthening, and diversifying its distinct assets or skills.

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