Consumer Behavior

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4-Technology-500
Free Article

Is the Mobile Web Changing Your Purchasing Behavior?

MIT Sloan Professor Duncan Simester Has your smartphone changed how you make buying decisions? If so, you're not alone, according to an interesting presentation that MIT Sloan School Professor Duncan Simester gave as part of an MIT Sloan Executive Education course this past summer.

07-Technology-500
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Collaborative Consumption: Drivers, Systems, Implications

  • Blog
  • Read Time: 3 min 

Are you familiar yet with Rachel Botsman and her book What's Mine Is Yours: The Rise of Collaborative Consumption (HarperBusiness, September 2010)? Her talk at TEDxSydney last May is featured at the TED website on the subpage about “The Rise of Collaboration” (the 15-minute presentation and a transcript are both

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038-Global-Business-500
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Seeking innovation? Look in new places.

  • Blog

To generate innovative ideas, companies need to look in areas beyond the familiar -- and often slightly beyond their core, day-to-day businesses. That's one of the messages of "In Search of Innovation," an  article that is part of this week's edition of Business Insight.

08-Marketing-500

Rethinking Consumer Boycotts

Last September, executives from Arla Foods amba, the Danish dairy giant, probably paid scant attention to a series of caricatures of the prophet Muhammad in the Danish newspaper Morgenavisen Jyllands-Posten. Six months later, they learned a hard lesson about religion and commerce.

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