consumer buying behavior

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09-big-data-and-analytics-500
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New tools help predict consumer tastes

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“Creating successful cultural products will always be a mixture of art and science,” write Thomas H. Davenport and Jeanne G. Harris in MIT Sloan Management Review. “It appears, however, that the amount of science in the mixture is increasing.”

022-sustainability-500
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Corporate social responsibility initiatives: Here to stay?

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Many corporate social responsibility programs are so far surviving the recession — and new research reveals some economic benefits of social responsibility.

013-Marketing-500
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Do-it-yourself brand creation

  • Blog

What if user communities create their own brands?  That question is explored in an intriguing recent working paper by Johann Füller and Eric von Hippel, an open innovation expert at the MIT Sloan School of Management.

09-Marketing-500

In Praise of Honest Pricing

Companies should spend less time trying to fool customers with hidden charges and devote more effort to competing on differences that really matter, say the authors. Imaginative managers may want to consider how a move toward honest pricing in their industry — such as unit pricing at supermarkets and the U.S. government”s Energy Star program — could help sell more and better products to a loyal customer base.

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