Consumer-Driven Innovation

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New Balance 3D printed shoes
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With 3-D Printing, the Shoe Really Fits

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Few new technologies receive more intense interest than 3-D printing, with some predicting that it will revolutionize manufacturing. That promise remains emergent. But it is taking shape in some industries, such as shoes. The shoe company New Balance thinks that within five years it will custom-make shoes with 3-D printers. And there are already entrepreneurial fashion designers trying to leverage 3-D printing to build up their presence in the market.

Image courtesy of Ultimaker.

Innovation Lessons From 3-D Printing

3-D printing is the printing of solid, physical 3-D objects. “Just as the Web democratized innovation in bits, a new class of ‘rapid prototyping’ technologies…is democratizing innovation in atoms,” Wired magazine’s longtime editor-in-chief, Chris Anderson, stated in Makers: The New Industrial Revolution. Indeed, open-source 3-D printing fits in with the general trend of open-source innovation by collaborative online communities. The big question: How should existing companies respond?

Image courtesy of bylisataylor.com.

Collaborating With Customer Communities: Lessons From the Lego Group

Customer-oriented companies pride themselves on understanding the marketplace and integrating the best ideas into future products. But what would it be like if you found that you had hundreds, if not thousands, of knowledgeable users ready and eager to spend nights and weekends acting as extensions of your research and development department? For the Lego Group, the Danish maker of children’s creative construction toys, this close bond with the user community is not a pipe dream but a reality.

jenny-mule-500
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Is There a Tweaker Driving Innovation On Your Team?

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Innovation doesn’t just come from the geniuses who come up with completely original ideas. Instead, it’s tweakers like the engineers in the British Industrial Revolution and Apple’s Steve Jobs who take existing ideas and turn them into something better.

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innovation-marketing-500
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How to Network Your Way to New Product Ideas

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What if what you know about the innovation process is wrong? That’s a question Eric von Hippel thinks companies should consider.

Von Hippel, professor of technological innovation at the MIT Sloan School of Management, has spent much of his career doing research that has led him to a radical conclusion: The traditional view of the product innovation process is flawed. In the traditional view, companies get too much credit for product innovation, according to von Hippel — and users get too little.

marissa-mayer-500
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Marissa Mayer’s Skills as an “Idea Connector”

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Google VP Marissa Mayer exemplifies the key traits of an idea connector, a person who links up idea scouts who have limited internal company networks with R&D engineers and others. One mechanism she uses: she holds three weekly sessions where she is accessible to all Google employees who want to pitch a new idea.

Image courtesy of Flickr user soleir.

The Age of the Consumer-Innovator

It has long been assumed that companies develop products for consumers, while consumers are passive recipients. However, this paradigm is flawed, because consumers are a major source of product innovations. This article suggests a new innovation paradigm, in which consumers and users play a central and active role in developing products. The article also summarizes key findings from studies on consumer product innovation conducted in the United States, the United Kingdom and Japan.

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013-Innovation-500
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Shifting Paradigms in Innovation

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Traditionally, we have tended to think of businesses (or individuals who then start businesses) as the principal source of innovative new products or services in a market economy.  But, in a thought-provoking new working paper, Carliss Y.

020-Marketing-500
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Customers and service innovation

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Eric von Hippel of the MIT Sloan School has long argued that users play a larger role in product development than is commonly believed. Now, in a new working paper, Pedro Oliveira and von Hippel take a look at customers' role in innovation in a service industry: banking.

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017-Marketing-500
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Innovation through volunteers

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We’re all familiar with the power of volunteer contributions in the open source software movement. Now companies are finding additional ways to work with volunteer contributors.

Showing 1-19 of 19