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Optimizing Your Digital Business Model

A company’s digital business model describes how the enterprise interacts digitally with its customers to generate value. If you lack a good digital business model, your customers may leave you behind. This article presents a framework to help enterprises compete digitally with three capabilities: their content, customer experience and platform. The framework is illustrated with case studies of top performers like Amazon, Apple, LexisNexis and USAA and results from an effective practices survey.

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Morphing the Web

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The new Summer 2009 issue of MIT Sloan Management Review includes an interesting article on websites that “morph” — by adjusting their content to the cognitive style of their visitors.

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Motrin gets a headache — and a lesson in social media

  • Blog

Johnson & Johnson provided an unanticipated demonstration of the increasing influence of social media this week, when it pulled an ad for its Motrin pain reliever from the brand's website -- and a marketing VP issued a statement apologizing for the ad.

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