Creativity

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The Discipline of Creativity

Managers can’t afford to rely on haphazard, hit-or-miss approaches to idea generation. Ideas must fit with an organization’s strategy or take it in a new, purposeful direction, and they must solve real problems for stakeholders. A new seven-step process for idea generation is designed to help managers understand their problems deeply, generate tangible ideas for solutions and translate those ideas into action.

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Motivated to innovate

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Looking to spark innovation in your R&D workforce? Look for employees who are motivated by intellectual challenges — but not by job security.

07-Innovation-500
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Inside Pixar’s Creative Culture

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Pixar has an impressive record of producing hit movies -- from Toy Story to Finding Nemo to WALL-E.  In the September issue of the Harvard Business Review, Ed Catmull, cofounder and president of Pixar, describes the corporate culture that helps the studio stay creative.

018-Innovation-500
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Secrets of a collaborative, creative culture

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Want your employees to generate great ideas together? Try hooking your coffee machines up to a network. At least, that's one of the insights John Seely Brown shared in a speech on creativity at the University of Southern California earlier this year.

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Using analogies to develop new products: What if a locomotive was like a Lego construction?

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A fascinating recent article from Fortune describes how Bombardier, a Canadian company that makes trains and airplanes, has developed a locomotive that solves a key problem that has held back rail logistics in Europe: Dealing with the wide variety of rail systems, specific to different countries, that cover Europe ” and that have slowed freight trains' progress across the

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Weird Ideas That Spark Innovation

Managers don”t have to be told that to innovate they need to embrace drastically different practices from the ones they use for routine work. So why don”t they do it? According to the author, when business leaders see what innovation actually requires, they often recoil. In this article, Sutton has developed eight techniques to move teams and companies from working by rote to innovating.

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