Customer Acquisition

Showing 1-5 of 5

Image courtesy of Flickr user amlamster.

What Matters Most in Internet Retailing

Online retailing is the fastest growing retail sector in the United States. The growth is being fed by two forces: (1) traditional retailers getting their “Internet acts” together, and (2) “pure play” online retailers becoming innovative.

This article does a deep dive into two groups: online retailers selling popular-brand consumables for the home; and online retailers selling specialty items. The findings have implications both for pure-play Internet retailers and for traditional retailers.

09-Marketing-500

Does Promotional Pricing Grow Future Business?

Do big discount strategies really prompt new customers to buy more items, more often? Or does promotional pricing actually undermine attempts to increase future spending among existing customers? A recent large-scale study of a U.S. catalog retailer investigated how discount promotion strategies ultimately affect the bottom-line business.

Showing 1-5 of 5