Data & Analytics

Showing 1-20 of 86

Storytelling-1200
Free Article

Analytics Meets Mother Goose

Businesses are running into the issue of having analytics professionals who can’t communicate what they mean. Companies need to train their data scientists to explain how their work helps the business. A little communications 101 is in order, says Meta Brown, whose business has shifted from helping companies analyze data to helping them understand what their analysts are doing.

emperor-1200
Free Article

Catching Up with Scantily Clad Analytics Emperors

If you’re lying awake at night fretting that your competition has mastered analytics when you haven’t, take a breath — many of the stories we hear about analytics success are likely skewed. The transition to analytics-focused business is still far, far from universal, and that, says information systems expert Sam Ransbotham, means you have a chance to catch up.

missing-piece-1200
Free Article

Short on Analytics Talent? Seven Tips to Help Your Company Thrive

Companies are having a tough time finding the data scientists they need — they just aren’t being trained fast enough to meet market demand. While it may be challenging to keep ambitious analytics projects in development without employees with the necessary skill sets, that doesn’t mean those projects need to halt altogether. Sam Ransbotham offers seven tips for making progress when you don’t have enough analytics talent on board.

Social-network-Square
Free Article

Online “Chatter Data” is Big Data Gold

Brands are extremely interested in finding out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.” This is a kind of real-time knowledge that Facebook, for one, has the ability to capture — and share. Blake Chandlee, vice president of global partnerships at Facebook, says that Facebook is working with brands such as Procter & Gamble and Unilever to help them understand their consumers through this detailed social data.

advertisement

FitzKaiser-1000
Free Article

Coming Soon: Doctors As Data Analysts

At the Big Data Innovation Summit, Kaiser’s John Mattison detailed his expectations for the future of health care. He envisions a data-driven system that relies on genetic data in combination with personal data from the patient regarding exposures and lifestyle to help physicians predict health risks. But he also warned that companies have a great deal of work to do to meet the challenges of health care’s digital transformation.

Image courtesy of Flickr user Frank Hebbert https://www.flickr.com/photos/f-r-a-n-k/244365325
Free Article

When an IT Project “Goes Red”

Declaring that a project everyone is excited about is in trouble can be demoralizing. But it’s exactly what can turn things around. That’s what health care insurer WellPoint found when it ran into trouble changing its provider payment system and put the project into “Status Red.” Sending the warning message up the organization ended up having a positive effect, even if team morale initially took a hit. Four steps in particular helped set a better course.

Commodity-1000
Free Article

Data Analytics Makes the Transition From Novelty to Commodity

Business is nearing a tipping point in which the use of data analytics is becoming routinely adopted. While widespread adoption of analytics will mean that it offers less competitive advantage to companies, it also means that the business environment overall will change. Information systems expert Sam Ransbotham identifies four key changes that businesses need to consider now.

Chandlee-1000

How Facebook is Delivering Personalization on a Whole New Scale

As Facebook becomes more mobile-centric, it’s also becoming adept at laying its customer data over brand data and third-party data to create uniquely customized experiences for its users. In a Q&A, Blake Chandlee, vice president of global partnerships at Facebook, details the power that comes from being able to overlay all that customer information. “Historically, we’ve never had the ability to have the scale of a mass media along with the personalization that digital provides,” says Chandlee.

advertisement

hoarder-1000
Free Article

Does Your Company Collect Data — Or Hoard It?

As it has become clearer that data offers value to companies, some organizations are tempted to take a “more is better” approach. But there’s a fine line between collecting data that offers value and hoarding data, which ultimately proves counterproductive. Ransbotham’s Three Laws of Data Collection offer guidance.

Mocker-1000

Revisiting Complexity in the Digital Age

As businesses grow and diversify, they almost inevitably make their range of offerings more complex. Until now, managing that complexity usually involved a trade-off between creating value from complexity and benefiting from the efficiencies of simplicity. But smart use of today’s digital technologies can help companies finesse those trade-offs between costs and benefits. Digitization can help companies, for instance, increase product variety and integration while maintaining process simplicity.

davenport-1000

What Businesses Can Learn From Sports Analytics

In professional sports, some teams are becoming sophisticated in using data to measure team and player performance, sports business and health and injury prevention. Sports teams’ use of analytics has much to teach other managers about alignment, performance improvement and business ecosystems. For instance, teams are beginning to assess performance in context, seeing how teams do with or without a particular player. This “plus/minus” analysis could be a valuable technique for many businesses as well.

lowry-1000

A New, Analytics-Based Era of Banking Dawns at State Street

Change does not come easy to established institutions, particularly when they count their longevity in centuries rather than decades. Yet in the wake of the global financial crisis, State Street Bank has elected to revamp 200+ years (and counting) of banking practices in favor of a data-driven, analytics-based business model. In doing so, it created a new business, SSGX — and initiated significant cultural changes.

ThaiMyNguyen/iStock Editorial/Thinkstock
Free Article

In Sports, It’s Quants Versus Managers

There have been a number of stunning sports upsets that make it clear that the lines are fading between intuition and experience on the one hand, and data and analytics on the other. Where the “gut” instinct of managers and owners once ruled, analytic insights are fast becoming a standard part of the playbook. What’s at stake? Seemingly everything: trophies, revenues, funding and fans, not to mention the sheer thrill of victory. That’s particularly the case in elite professional sports.

advertisement

Thomas H. Davenport
Free Article

Harnessing Quant Power

A new book by Thomas H. Davenport and Jinho Kim says that if companies can’t turn all the data they’re swimming in into better decision making through quantitative analytics, they’re “probably creating suboptimal performance.” The book, Keeping Up with the Quants: Your Guide to Understanding and Using Analytics, is geared toward executives who are not analytics experts but whose jobs require them to deal with those who have such expertise, both inside and outside their organizations.

rtr-how1
Free Article

Rent The Runway: Organizing Around Analytics

Treating analytics as a strategic asset at the senior level has enabled a fashion-focused startup to innovate. Rent The Runway, an online service that rents occasion dresses, caters to its fashion-forward clientele through unique services such as on-call stylist advice and customer’s “style moment” photos. These services, driven by data and analytics, are what set Rent The Runway apart from its small pool of competitors.

comScore-1000
Free Article

ComScore: The Art and Science of Big Data, From the Inside

ComScore is among the world’s biggest data purveyors — the digital measurement and analytics company has collected about 14 petabytes of online data from around the globe. But it has to execute on all that data internally in order to be successful externally. This is where a lot of organizations stumble. A recent report by MIT Sloan’s Center for Information Systems Research (CISR) details how comScore organizes its assets to capture value from big data.

gloor-1000

Reading Global Clients’ Signals

How can geographically distributed companies monitor large clients’ attitudes about their services? Traditional customer satisfaction surveys can lack sufficient timeliness and detail. But taking a big data approach to analyzing collaborations lets companies gain valuable and timely insights into client satisfaction. Examining the structural properties of email communication patterns and correlating them with external performance metrics can offer managers helpful insights.

black-swan-1000
Free Article

The Science of Managing Black Swans

In business, a black swan is neither a bird nor a ballerina — it’s a very rare convergence of factors that leads to catastrophe. New research suggests that by exploiting all types of data, managers can help prevent some black swan events, and reduce the hazards of other risky blind spots. The caveat: less intuition; more data.

Showing 1-20 of 86