Data Management

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How Fast and Flexible Do You Want Your Information, Really?

Almost all executives want more and faster information, and almost all companies are racing to provide it. What many of them overlook, though, is that the real aim should be not faster information but faster decision making — and those aren’t the same things.

Image courtesy of Flickr user **Maurice**.

Putting the ‘Relationship’ Back Into CRM

Many think that the way to capture value through relationship marketing is to focus on the “good” customers and get rid of the “bad” ones. But there is more to best practice relationship management than maximizing revenues on individual customers and minimizing costs to serve. This article provides guidelines for companies that want to improve the value of customer relationships. For most companies, the transition to a relationship-based approach will require a significant shift in practice.

Image courtesy of Flickr user Nathan Eal Photography.

Why Companies Have to Trade "Perfect Data" for "Fast Info"

Companies have been trained to think about data all wrong, say Attivio’s Ali Riaz and Sid Probstein. “Analytics don't have to be based on super-precise data,” they say. “The report doesn't have to be perfect. It needs to capture the behavior, not the totality of it."

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Image courtesy of Flickr user raspberreh.

Are You Ready to Reengineer Your Decision Making?

There has been enormous progress in embedding the use of analytics at lower levels of companies. But according to Thomas H. Davenport, professor at Babson College and one of the best-known thinkers about analytics and business intelligence, the upper levels of companies haven’t kept up.

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The End of Corporate Computing

After pouring millions of dollars into in-house data centers, companies may soon find that it's time to start shutting them down. IT is shifting from being an asset companies own to a service they purchase.

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Showing 21-39 of 39