Decision Making

Showing 41-60 of 84

01-Marketing-500

A Plan to Invent the Marketing We Need Today

The discipline of marketing hasn’t kept up with the rapid changes facing 21st-century businesses. New scholarship doesn’t have enough management relevance, and practicing marketers are too often forsaking rigor. Here are seven strategies that can make marketing both relevant and rigorous in today’s world.

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01-Leading-your-team-500

Leadership in a Liquid World

Earlier this year, I participated in a panel discussion on “Leading in a Networked World” at the World Economic Forum in Davos, Switzerland, and made the point that leadership attention is perhaps the networked world’s most scarce resource.

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07-Leading-your-team-500

How To Do Strategic Supply-Chain Planning

Few organizations understand the benefits of having tactical planners, who use computer models to optimize the supply chain, in close communication with the senior managers who formulate strategy. The author outlines a planning approach that ensures that critical supply-chain details inform a company’s business strategy and that supply-chain management aligns with the strategic direction.

Showing 41-60 of 84