Dell

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When One Size Does Not Fit All

Although executives understand the difference between efficiency and responsiveness, many are confused about when to apply each strategy. In recent years, companies have been caught in the bind in which Dell Inc. found itself in 2008, when it needed to transform its supply chain to serve new customers in new channels. The question was: how to do that? Dell decided to create multiple supply chains, configured so that the company could reduce complexity and benefit from economies of scale.

Image courtesy of Dell, Inc.

How Dell Turned Bamboo and Mushrooms Into Environmental-Friendly Packaging

At Dell, the sustainability team, working with suppliers and recyclers, has developed new compostable packaging materials made from bamboo and mushrooms. As John Pflueger, Principal Environmental Strategist, says, “It’s absolutely amazing.” Long a “pain point” for customers, the new lighter and compostable packaging is a big step forward, improving many sustainability metrics.

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The Strategic Communication Imperative

Companies that continue to take a tactical, short-term approach to communicating with key constituencies will find it increasingly difficult to compete. Developing an integrated, strategic approach to communications will be critical to success.

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