How Finding “Exceptions” Can Jump Start Your Social Initiative
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Big Idea: Social Business
- Interview
- Read Time: 12 min
Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.



