Digital Content

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A Note to Our Readers and Contributors

  • Blog
  • Read Time: 2 min 

While MIT SMR seeks to publish new research-based ideas across a wide range of management topics, we are taking a particular interest in work that explores the role of technology in transforming the practice of management. Even as we have been witnessing digital technology’s organizational impact for several decades, it’s our belief that we are on the crest of a new wave of change that will force leaders to fundamentally rethink the way their companies function and produce value.

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The Rise of Visual Content Online

  • Blog
  • Read Time: 4 min 

Photos, videos, and even gifs are gaining importance as the primary means by which companies communicate. Brands that emphasize visual content are rewarded with measurable impact on ROI and engagement metrics. As it becomes harder and harder to get customers’ attention in a noisy online marketplace, there are important reasons — both technological and biological — why managers should pay more attention to their visual assets.

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Leading in the Age of Super-Transparency

Thanks to social media and an increasing flood of data, the capacity to generate causes and controversies almost instantly has become the new norm in today’s “super-transparent society.” Individuals and organizations produce a voluminous, mostly involuntary, “digital exhaust,” which reveals much more about them than they think it does. Most business leaders have not yet come to grips with the new reality — and what it means for their organizations.

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New MIT Sloan Management Review App

  • Blog

MIT SMR announces the launch of its new app, available for both iOS and Android devices, effective with the Spring 2014 issue. The app features all the magazine content from each issue in a format tailored to a tablet or smartphone.  Features include an easy-to-access table of contents, zoom-in exhibits and sidebars, instant-read footnotes with no scrolling, sharing tools and downloading for offline reading.

Image courtesy of Flickr user Mayo Clinic.

Mayo Clinic Leads Social Conversations About Healthcare

The Mayo Clinic has been able to leverage and enhance its reputation as a trusted source of health information through a robust online presence and expansive social media program. Through its YouTube channel, Twitter feed, and Facebook page, it brings health information to hundreds of thousands of consumers. The Mayo Clinic Center for Social Media coordinates and focuses the Clinic’s various social media initiatives and programs.

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Houghton Mifflin Harcourt

Video: Digital Transformation Comes to Education

  • Interview
  • Read Time: 1 min 

Linda Zecher, CEO of Houghton Mifflin Harcourt, is leading the U.S.’s largest K-12 publisher into a more digital era where curricula will increasingly adapt to individual student needs. Along with HMH chief content officer Mary Cullinane, Zecher is guiding HMH through changes that will include new skill sets as well as extensive infrastructure and content management changes.

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Harald Haas's Li-Fi Vision: Light Bulbs That Transmit Data

  • Blog
  • Read Time: 2 min 

In a TED talk, Harald Haas of the University of Edinburgh shows how a beam from a light bulb can be rigged up to transmit a high definition video stream. The grand vision: LED lights with added microchips will let us transmit thousands of data streams in parallel, enabling us to access the Internet on smartphones wherever there is a light source.

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Morph the Web To Build Empathy, Trust and Sales

We’ve long been able to personalize what information the Internet tells us — but now comes “Web site morphing,” and an Internet that personalizes how we like to be told. For companies, it means that communicating — and selling — will never be the same.

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