Distribution Channels

Learn how to navigate post-pandemic supply chains in this recent webinar with MIT professor Yossi Sheffi.

Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.

New competitors will require consumer packaged goods companies to engage directly with consumers.

Coca-Cola uses forward-looking analytics to understand its customer base and international distribution network.

Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.