E-commerce

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Rent The Runway: Organizing Around Analytics

For the fashionista who lacks the budget to buy fabulous designer dresses, there’s a solution: Rent one.

Rent The Runway rents occasion dresses. The company caters to its fashion forward clientele through unique services, including on-call stylist advice and customer’s “style moment” photos, parsed by measurements.

These services are, in no small measure, what sets Rent The Runway apart from its small pool of competitors. They’re are also driven by data and analytics.

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Raising the Bar With Analytics

More than half of managers surveyed strongly agree that their organizations need to step up analytics use, according to a 2013 global survey by MIT SMR and SAS Institute. In addition, survey data suggests that in companies where analytics has improved the ability to innovate, managers are more likely to share data with partners and suppliers.

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The Problem With Online Ratings

Studies show that online ratings are one of the most trusted sources in e-commerce decisions. But research suggests that these ratings are systematically biased and easily manipulated. The heart of the problem lies with herd instincts — natural human impulses characterized by a lack of individual decision making — that cause us to think and act in the same way as other people around us.

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How to Compete in China’s E-Commerce Market

A surprising number of high-profile Western companies have stumbled in e-commerce in China, including Amazon and Google. This article offers a list of workable strategies to succeed in Chinese e-commerce, gleaned from U.S. companies’ experiences.

There is no one-size-fits-all solution. However, in a market like China’s, where local knowledge and culture are crucial to success, more thought should be given to how to better serve local customers and adapt in a rapidly changing market.

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011-Technology-500
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Growth — in the virtual economy

  • Blog
  • Read Time: 1 min 

Depressed about the state of the real-world economy? Maybe you should attend tomorrow's Virtual Goods Summit 2008, an event in San Francisco looking at the growing business of buying and selling "virtual goods" in online games and on social-networking sites — for real-world money.

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How to Profit From a Better Virtual Customer Environment

The benefits of engaging customers in product development, product support and related activities are increasingly visible. Having the right technology-based system can enhance the customer experience and help companies improve both their innovation and customer relationship management capabilities.

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3 Critical Issues in Internet Retailing

In the early, hyped-up days of e-commerce, Internet retailers tried to focus customer and investor attention on the bells and whistles of their product offering or Web pages, and hoped that no one noticed the poor performance of backroom operations — or they deluded themselves into believing that good execution

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Double Agents

Electronic information can easily overwhelm people with large volumes of data. An abundance of information often strains human limits: attention, memory, motivation or other factors. In response to this challenge, software that assists humans in filtering and organizing information into more digestible amounts and formats have appeared (Alba et al.,

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E-Procurement

During the e-boom of the 1990s, academics, consultants, executives and investors alike claimed that e-procurement, and its increasingly central role in supply-chain management, would revolutionize how future business-to-business practices would take place: Efficiencies would be improved and procurement costs reduced; the flow of information along the supply chain enhanced; strategic

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Japanese Experiences With B2C E-Commerce

A four-year study of Japanese business-to-consumer (B2C) e-commerce initiatives reveals the innovative ways Japanese corporations exploit traditional aspects of Japanese business and consumer retailing — specifically, the consumer’s preference for paying with cash and the willingness of corporations to form cooperative alliances (the keiretsu model) — to further develop the

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What Hooks M-Commerce Customers?

By some estimates, today's 533 million Internet users will mushroom to over 1.4 billion by 2007 — a vast potential market for e-commerce-savvy companies. Favorably inclined toward expanding their online access to goods and services, these users are steadily migrating to wireless technology, such as data-enabled cell phones.

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The New E-Commerce Intermediaries

The idea that e-commerce would lead to disintermediation has turned out to be largely wrong. The Web transforms but does not eliminate the advantages of the middleman‘s central lookout position. The authors show how new kinds of intermediaries are helping smart companies realize the promise of the Web. They offer nine ways that intermediaries traditionally add value and explain that three will change, three will survive in a new form, and three present growth opportunities.

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Is Your E-Business Plan Radical Enough?

During the dot-com frenzy of the late 1990s, most large, traditional companies scrambled to find successful e-business strategies to fight off the aggressive new challengers. Unsure of how to proceed, many turned over their Internet efforts to the CIO and the information-technology organization. In most cases, that was a mistake.

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E-Commerce Is Changing the Face of IT

New information technologies bring new business challenges: threats from new competitors and opportunities to change focus and practices. The business impact of new technology usually receives the most attention —appropriately — but managers shouldn’t overlook the rippling effects on the company’s IT function.

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