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How to Compete in China’s E-Commerce Market

A surprising number of high-profile Western companies have stumbled in e-commerce in China, including Amazon and Google. This article offers a list of workable strategies to succeed in Chinese e-commerce, gleaned from U.S. companies’ experiences.

There is no one-size-fits-all solution. However, in a market like China’s, where local knowledge and culture are crucial to success, more thought should be given to how to better serve local customers and adapt in a rapidly changing market.

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How Amazon beat eBay

  • Blog
  • Read Time: 1 min 

From both business and cultural perspectives, one of the lasting innovations of the late-'90s dot-com boom was getting individuals and companies comfortable purchasing items via their computers. On the consumer side, the twin ecommerce giants of the late '90s were eBay and Amazon.


Learning From the Internet Giants

Many companies have struggled to design IT systems, databases and content repositories that provide their employees with easily accessible and relevant information. The authors urge organizations to emulate the strategies of Google, eBay and Amazon.com, whose core competence is based upon making it easy for customers to find what they want — quickly, accurately and usefully.

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