Employee Communication

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Image courtesy of Flickr user Lil Larkie.
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Procedural Versus Strategic Approaches to Social Media

Is your company’s social media team grounded in the culture of your organization? Younger employees often have a procedural understanding of social media tools but need strategic vision, argues Boston College’s Jerry Kane. The most effective social media initiatives may be partnerships between younger employees experimenting with social media technologies while more experienced employees harness their enthusiasm and ideas to give them strategic direction.

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010-Social-Business-500
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Understanding informal decision networks

  • Blog

Business use of “social network analysis” is in the news — and is a topic featured in the Winter 2009 issue of MIT Sloan Management Review.

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