Fashion

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Rent The Runway: Organizing Around Analytics

Treating analytics as a strategic asset at the senior level has enabled a fashion-focused startup to innovate. Rent The Runway, an online service that rents occasion dresses, caters to its fashion-forward clientele through unique services such as on-call stylist advice and customer’s “style moment” photos. These services, driven by data and analytics, are what set Rent The Runway apart from its small pool of competitors.

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