Fashion

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Rent The Runway: Organizing Around Analytics

For the fashionista who lacks the budget to buy fabulous designer dresses, there’s a solution: Rent one.

Rent The Runway rents occasion dresses. The company caters to its fashion forward clientele through unique services, including on-call stylist advice and customer’s “style moment” photos, parsed by measurements.

These services are, in no small measure, what sets Rent The Runway apart from its small pool of competitors. They’re are also driven by data and analytics.

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