Ford Motor Co.

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025-Innovation-500

Four Smart Ways to Run Online Communities

Few Internet ideas have proved more potent than “online communities” — networked groups of people engage in many-to-many interactions. The authors studied 15 online communities to determine how to best establish and maintain such communities. They developed a framework that identifies three activities central to the success of every online community: member development, asset management and community. The authors illustrate these lessons in case studies of four kinds of online communities.

22-Operations-500

ABB and Ford: Creating Value through Cooperation

More than three years ago, Thomas Lyons et al. noted that U.S. manufacturers and their suppliers were being pushed by world-class competition to develop new styles of relating to one another.1

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