Foreign Markets

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30-Global-Business-500

Are You Giving Globalization the Right Amount of Attention?

Too little — or too much — attention from head office executives can cause problems in a company’s global operations. Research with senior executives in 135 multinational companies found that management of executive attention can have a significant impact on the performance of global companies and that relatively few companies seemed to optimize global attention. Most seemed to either spend too little or too much time and mental effort on global issues.

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