Global Markets

Showing 1-11 of 11

lessard-500

Building Your Company’s Capabilities Through Global Expansion

Today, the task of the global strategist involves not only identifying where to leverage a company’s strength but also how to enhance and renew its capabilities. The experience of many global companies suggests that expensive mistakes are often made when companies don’t ask key questions before making internationalization decisions. By better understanding their own competitive advantages and how they might fit into or complement a new market, companies can improve their chances of success.

017-Innovation-500
Free Article

Choosing the best places to innovate

  • Blog

Countries are adopting a variety of innovation strategies and policies — and that’s something executives should keep in mind, according to John Kao.

8-Strategy-500

Corporate Spheres of Influence

The design of a corporate portfolio should be based primarily on its strategic intent and desired competitive impact, that is, on how a select set of market positions builds a platform for growth while influencing the behavior of rivals and the structure of the industry.

advertisement

advertisement

04-Marketing-500

How to Address the Gray Market Threat Using Price Coordination

Gray market goods -- brand name products sold through unauthorized channels -- are an increasing threat to multinational companies. The authors present a framework to help select the right approach to coordinating price-setting decisions on the basis of a subsidiary's local resources and the complexity of a product's market. Examples of price coordination methods are provided.

Showing 1-11 of 11